
I’ve often wondered why it is that we assume that many ethnic cuisines will be cheap. Why is this so?
For many people a cheap night out will often include a meal at an ethic restaurant be it Turkish, Somali, Vietnamese or Indonesian.
If you are talking about takeaway food then then the anticipation of thriftiness is increased. I suspect that the very early Chinese restaurants in this country were also subjected to this kind of prejudice but it’s amazing what a few generations of acceptance can do. These days many of the nation’s better restaurants are Chinese or more specifically, Cantonese and customers expect to pay a premium for this experience. It could have been the same prospect for those early Italian eateries, which are now such a far cry from today where Italian food is not equated with cheap, far from it in many cases. The dining public’s acceptance of more costly Japanese food has also changed somewhat over this time.
Paradoxically, Greek food until more recently has mostly been confined to the low price point threshold whilst conversely Indian food has always been on the more pricey side of the ledger. In the case of Greek food, I suspect unlike the Italians, that he Greeks had some sort of culinary cringe when it came to exporting their cuisine. This theory stands up especially when you consider that Greek cuisine eagerly absorbed many French techniques in their quest to modernise and be a part of a progressive Europe. Many dishes we equate being Greek actually are French in origin. This in itself is not as remarkable as many cultures enjoy pinching dishes from each other, however when you consider how almost primitive and basic the cuisine of Greece was, these additions must have been very seismic in their effect.
The fact that Indian food has always enjoyed a consistently high monetary value could be attributed to the fact that it is very familiar especially in England so it’s been absorbed over a couple of hundred years already, thus ‘doing its time’ as a cheap alternative and now has ‘earned the right’ to charge accordingly. These are all just my own views and are not based in any concrete evidence, just bits I’ve read and observed over the years.
Over the decades a few attempts have been made to ‘sex-up’ read,’ charge more’ for Vietnamese food. For the most part, this has manifested into the décor and fit-out of the restaurant. Banished were the cheap Formica tables and plastic condiments caddies and in were the bold statements of interior design. Linked to this was the notion of travel. Vietnam has been a hot spot for travellers for the last twenty years or so and people returned hankering for those authentic tastes. Throw into the mix a new generation of savvy entrepreneurs born with a sense of pride at their cultural differences and the smarts to know how to present and make money from them and you have a big shift in the dining publics’ perceptions.
Maybe one day the Vietnamese restaurants will be regarded as venerable as say those of France and Italy and then they can charge aptly?
However sadly I suspect that one new cultures' acceptance and sense of worth in their adopted country might even be defined by their entrenched price points in restaurants and cafes. Something to mull over and discuss I think.
9 comments:
Mind you, Steve, we used to go for the lunch special at Chinese or Indian places in the UK.
They were great: Soup or fruit juice; the mains of chicken and mushroom etc or (Indian) chicken pilau with veggie curry sidedish; ice cream, or cake and custard, pinapple or banana fritters, or tea or coffee.
AND yes, cheap. I'd pay more to go back to then (30 years ago). We had four Indian and three Chinese places close to the office and an hour and a half for lunch! Happy days.
Nice points for discussion, Steve. I disagree with you about the basis for higher prices for some cuisines -- I think Thai is an example of an unfamiliar cuisine which for reasons unclear has always had a higher pricepoint than, say, suburban Chinese or Vietnamese equivalent restaurants.
Perhaps another thing to consider is that consumers may be unwilling to pay for more expensive (e.g.) Vietnamese because they don't see the increase in quality/finesse to (for them) justify the markup. Still, it escapes me why people *are* willing to pay the markup for fashionable pizzas, so there's more to explore in this idea.
Perhaps the other "what white people like" cuisines are just so overpriced that real ethnic restaurants demonstrate where all the overheads go. Put a rice paper roll on a marble bar on a spanish plate pared with a reidel glass of second label biodynamic spanish cava and you have just what the media approved demographic ordered.
At least until the next one comes along.
did you ever think that other food in restauranst is just over priced. $48 for two lamb cutlets at Aria in Sydney is plainly a rip off
Perhaps a bit of the cheap eats thing comes from newly arrived migrants, who, lacking the capital for an expensive fitout are simply having a go and charge accordingly. From there, the cream rises.
Just to touch upon Duncan's point about Thai being relatively expensive, it could be tied up with the actual produce used, a lot of which is far from mainstream and harder to source, making it more expensive. There's a lot of ingredients in the average curry paste for instance.
Hi Sir G, thanks for reading-I understand the attraction of those specials for sure. I guess what I find interesting is this notion that our expectation of these foods is to always be cheap for some reason?
Hi Duncan-nice to hear from you.
As I said, I have no real basis for my assumptions, however I am questioning if there is any connection between some covert racism based on price point and the pecking order of particular nations cuisines.
Hi anon-wow someone even more cynical than me, that's refreshing!
Good point though.
Hi next anon-I've not been there so I can't comment
Hi Neil-nice to hear from you. I'm sure thats exactly ehat happens however when they do try to rise, many customers are still mired in the perceptions that they will remain cheap and resist if they have to pay more.
Its a good point you make about the cost of and scarcness of the ingredients being a reason why Thai food often costs more.
Yes Thai is a good example but its higher cost can be explained as Neil does in a another comment.
Just some random thoughts on a topic I've often discussed with my wife and friends, having returned to Oz very recently from living and travelling abroad for 6 years.
Shorthands like "Italian" or "Chinese" neglect the many variations therein. I think what lies behind the cheapness of some of the Chinese here is that the food there is a version of what's often offered as cheap, filling and tasty street or food hall food in places like HK or Singapore. In other words - it's not haute cuisine where it comes from.
A good bowl of pho in Marrickville in Sydney's West costs 10 bucks. I reckon that the profit margin on that bowl of soup is still pretty good (after all, there's not a lot of meat and fragrant broth need not be expensively made), it's bloody delicious and the value to tastiness ratio means that we'll happily drive out there on a weeknight. A couple of places offering this service are always chockers, their rent is cheap because of where they're located - it just seems like a good thriving family business run by people who know their product and know their market.
Compare this to a trendier, wood panelled modern Aussie Italian charging $8 for a small beer and $20+ for an albeit tasty bowl of pasta, or an often mediocre pizza and you kind of have to wonder. This is especially so when you know this kind of food (simple pastas, pizzas, scaloppini) is served a lot cheaper and often a lot better in its land of origin.
So, there's definitely an element of "fashionable ethnicity" - Italian food seems to be the dominant food in Australia and I reckon many would be surprised by both the price and difference in "fanciness perception" in its land of origin.
I guess overall Australia is an expensive place to eat out. I have often bemoaned the lack of a cheap, tasty "native street food". What would qualify - a meat pie? I love a good meat pie, a nice pav, a delish sponge cake etc. - but haven't come across a place that celebrates this kind of cooking in the way "Modern British" is a valid category for excellent restaurants such as St Johns in London.
Rambling, I know.
London costs are extortionate, Anon, just read Dos Hermanos or restaurant reviews in the Independent, Telegraph, Times or Guardian.
But usually the less salubrious suburbs can dish you up pie, mash and liquor or jellied eels, fish and chips, sausage, mash and gravy, or you get cheap asian, kebabs, pizza etc.
I think the cost thing is same all over.
And you're right about Italian staples which can be dear here being very run-of-the-mill cost-wise back in Italy.
It could be argued that many businessess are simply overcharging? I know this might ellicit howls of protest from our Uber chef restaurants who are currently serving steaks, noodles and such at their pret a mange range of eateries however it seems we are just paying high prices for location, fitout and branding? me? I'd just rather go to a Mom and Pop run, authentic business that relies less on interior design and concentrates it energies on its food and service
Post a Comment